The continuous growth of the middle class worldwide is "the strongest change in 150 years."
What are Transitioning Societies?
The ongoing growth of the global middle class is “a historical shift not seen for 150 years.” 1 And almost 90% of the next billion entrants into the middle class will be in Asia.2 This significant demographic shift is likely to bring a consumption boom in the developing world, as consumption patterns move from fulfilling basic needs to more aspirational purchases.
What do Transitioning Societies mean for investors?
This demographic growth is mirrored by opportunities for investment growth. Equity investors can look to companies serving the changing consumption patterns of societies across frontier, emerging and developed markets – from healthcare companies providing access to medicines, to infrastructure projects connecting people and societies.
1 UN 2013
2 Brookings institute 2017
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Ageing and Lifestyle
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